One of the most prestigious and revered hospitality events in the Middle East, the Arabian Hotel Investment Conference (AHIC) has an impressive track record of bringing industry supremos together under one roof. Building on our long-standing relationship with AHIC, we were approached to create a brand identity for the conference’s 14th edition.

We drew inspiration from AHIC’s theme, ‘Focus on the Future’, to create a unique graphic language that captured the conference’s vision through an evolved dynamic identity.