Enriching Human
Experiences.

Established in 2003, Insignia Worldwide provides integrated strategic planning and advisory, concept design, brand development, activation and engagement services within the tourism, hospitality, real estate, F&B, leisure and entertainment sectors in the Middle East, Africa, Indian Ocean and Asian markets.

The company’s core capabilities include design development to oversight through a project’s life cycle, from initial strategic planning and advisory services to concept design and development, brand strategy, asset creation and stakeholder engagement.

Over the past 20 years, Insignia has established its authority within the tourism and hospitality sectors and has worked with over 200 hotels across 20 countries, 145 dining and lifestyle venues, 30 leisure and entertainment destination and numerous tourism boards, cultural institutions and government bodies.

  • Destination Development
  • Brand Strategy
  • Experience Design
  • Commercial Strategy
  • Public Diplomacy
  • Growth & Transformation
  • Sales & Marketing Strategy
  • Stakeholder Engagement
  • Partnerships
  • Brand Identity
  • Brand Guidelines
  • Urban Design
  • Architectural Concept Design
  • Experiential Design
  • Environmental Design
  • Art & Installations
  • Digital Experience
  • Product Design
  • Trend Forecasting
  • Market Intelligence
  • Industry Insights
  • Cultural Research
  • Socio-economic Studies
  • Sentiment Mapping
  • Customised Research
  • Brand Activation
  • Marketing & Advertising
  • Campaign Planning & Management
  • Destination Activation
  • Digital Engagement
  • Film & Video Production
  • Social Media Assets
  • Trade Engagement

Clients

USA
Viceroy Hotel Group
Preferred Hotels & Resorts
Fairmont Hotel & Resorts
The Claremont, Berkeley

Caribbean
Sugar Beach, A Viceroy Resort, St. Lucia
Six Senses, Grenada

UK & Europe
Maybourne Hotel Group
Corinthia Hotels International
The Savoy, London
AccorHotels (Regional)
Condé Nast Hospitality
Fairmont Hotels and Resorts (Regional)
InterContinental Hotels Group
Hilton Worldwide
Kempinski Hotels
Viceroy Kopaonik, Serbia

Asia & Indian Ocean
Kempinski Seychelles Resort
One & Only Reethi Rah, Maldives
Soneva Fushi, Maldives
Soneva Jani, Maldives
Soneva Kiri, Thailand
The St. Regis Maldives Vommuli Resort
Anantara Peace Haven Tangalle Resort, Sri Lanka
Anantara Hotels, Resorts & Spas
Fairmont Wuhan, China
Hilton Worldwide, MEAP
AccorHotels
LUX* Hotels & Resorts
Empire Group Vietnam (Cocobay)

Africa
Villa Rosa Kempinski, Nairobi
Hilton Windhoek Hotel, Namibia
Fairmont The Norfolk, Nairobi
Planhotel, Zanzibar

Middle East
Public Investment Fund, KSA
NEOM, KSA
Ministry of Culture, KSA
KAFD, KSA
STIC, KSA
STA, KSA
Ministry of Tourism, KSA
Red Sea Development Company, KSA
SRMG, KSA
Cruise Saudi Corporation, KSA
Airbus Group, Middle East & Africa
Dubai Tourism
Dubai Parks and Resorts
Emaar Hospitality Group
Jumeirah Group
The Emirates Group
Meraas Hospitality
Meydan Hotels & Hospitality
The Oberoi, Dubai
Palazzo Versace Dubai
Rotana Hotels
Marriott International (The Luxury Collection)
Waldorf Astoria Ras Al Khaimah
Ajman Tourism
Yas Marina
Expo 2020
Atlantis, The Palm
Kerzner International
Investment Corporation of Dubai
Emirates Palace, Abu Dhabi
Habtoor Hospitality (La Perle)
Emaar Malls
AccorHotel Group
Kempinski Hotels
Preferred Hotels & Resorts
Alila Hotels & Resorts
Flydubai
Galeries Lafayette
Four Seasons Hotels and Resorts
Dragone

Australia
Wolgan Valley Resort, Blue Mountains

The Team

Gaurav Sinha

CEO & Chief Strategist

Gaurav founded Insignia in 2003, and stands as the visionary mastermind behind the world’s first brand enrichment company, specialising in travel and destination creation. As a creative protagonist, Gaurav has accumulated a formidable portfolio of achievements that has solidified his status as an internationally recognised leader in his field.

Based in Dubai for the past 30 years and previous to launching Insignia, Gaurav spent a decade in advertising at Lowe. He then took on the illustrious role of Head of Marketing for Hilton Worldwide in the Arabian Gulf between 1998 and 2002.

In 2014 Gaurav was noted as Indian Entrepreneur of the Year by Entrepreneur Middle East Magazine and has enjoyed a variety of accolades such as being listed at #47 in Arabian Business Magazine’s Top 100 Most Influential Indians in the GCC. As much a philanthropist as an entrepreneur, Gaurav believes strongly in giving back and in 2009 set up Harmony House, a day shelter for the underprivileged in India with his wife Lucy Bruce.

Lucy Bruce

Director

Ghalib Mamdani

Chief Development Officer

Josephine Izzard

HR Director

Max Lucci

Chief Creative Officer

With over 18 years in the industry across Rome, London and New York, Max is an award-winning, passionate and dynamic senior creative thinker. As the Executive Creative Director of Insignia, Max oversees the entire creative process from ideas to execution and production.

Max is a hands-on problem solver and a team player. Whilst actively working on creative briefs, he is responsible for leading, motivating and inspiring the team, reassuring the highest level of creation is always reached and the pursuit of excellence never stops.

Max’s drive for lateral thinking and high standards has always resulted in him being a key and influential player in agencies across Europe and North America.

Mark Fiddes

Chief Creative Officer

As VP of Creative Strategy Mark operates across the globe to grow some of the world’s most successful brands. He works with the client C-suite to pioneer integration of digital marketing, social media, advertising and design to build consumer and stakeholder engagement. He has over 100 international awards and has been a judge twice at the Cannes Festival.

For services to direct marketing creativity, he was elected the youngest ever Fellow of the IDM as well as being a Fellow of the RSA and a Freeman of the City of London.

Rachel Berry

Executive Director – Strategy & Projects

Rachel Berry has been fortunate to work in environments that have inspired her passion for brand and creative strategy, gaining extensive experience of both agency and client environments.

Having started her career as Brand Development Manager, Rachel achieved considerable success as Senior Strategist working with a diverse portfolio of regional and global clients.

Hema Khatri

Executive Director – Projects & Operations

Hema has over 15 years experience in the Project Management Team. During her time at Insignia, Hema has naturally progressed to a Senior Project Director’s role, in which she is able to apply her keen eye for detail and pragmatic project management and planning style to brand and destination development project.

Tara Walker

Senior Project Director

Tara is a proficient director who has worked across multiple large-scale International Projects in Destination Development, Hospitality, Accommodation and Sport. Results driven manager effective in leading projects from strategic planning to completion. Proven ability in building successful relationships and managing multiple contracts with efficiency.

Marta Zarrabeitia

Executive Director – Projects & Operations

Marta is a globally experienced Marketing and Communications professional with extensive knowledge of the Tourism and Hospitality Industry. Marta is a seasoned leader, with extensive experience in luxury hotels, lifestyle brands, operations, PR, and communications.

Lokesh Kumar

Executive Director, Commercial Strategy

Dana Shaikh

Urban Design Director

Aliki Orietta

Project Director

Simon Hoza

Project Director

Matthew Pike

Project Director

Sophie Robertson

Project Director

Dalal Zaqout

Project Manager – Development

Siddhanth Shodhan

Senior Project Executive

Zohaib Arshed

Project Executive

Luke Skinnader

Project Manager

Jack O’Keeffe

Project Manager

Joanna Martinet

Strategy Director

Stephen Smith

Strategy Director

Esther Ajose

Strategy Director

Sarah McAlaney

Senior Strategist

Elina Nambala

Senior Strategist

Sanchari Ghosh

Strategist

Zaid Alwan

Creative Director – Copy

Mitra Bazargan

Creative Writer

Patrick Asmar

Creative Director

Mary Hechanova

Senior Designer

Ghassan Zoghbi

Design Director

Shahid Yaqoob

Graphic Designer

Ranjith Rajan

Graphic Designer

Hanin Hassan

Senior Designer

Aya Bawwab

Senior Designer

Rinoob V.T

Senior Designer

Alston Rodrigues

Senior Designer

Menna Medhat

Designer

Muhammad Imran Sohail

Designer

Abhinav Anand

Designer

Renoy Jose

Film & Content Producer

Iklas Mohammed

3D, VFX & Motion Graphics Designer

Juzer Saifuddin

Senior Graphics Designer

Vasanthakumar

Head of Digital

Manith Mohan

Frontend Developer

Mohammed Patel

Finance Director

Jinson Jacob

Financial Controller

Farhan Ashraf

Accounts Receivables

Adrienne David

Executive Assistant

Kishore Kumar

Company Assistant

Rabindra Narayan

Company Assistant

Ruben Cruz

Company Assistant

Giving Back.

Harmony House was established by the Founders of Insignia in 2009, as a day shelter for destitute children In India. Today the charity provides 500 children with free education, clothing, food and medical care.

Our mission is to make knowledge accessible to the under-privileged and we work tirelessly for our children to benefit from free education, giving them the much needed support to gain employment and shape a life that is not anchored to poverty.

Harmony House is registered in the UK and in India. It is a tribute and testament to the long-standing relationships we have built with our clients and our team. Without their support, none of this would have been possible.

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