Inspired by traditional French values and contemporary trends, Rue 71 brings delicate pastries, continental fare and speciality coffee to the stylish environment of City Walk in Dubai. Being a city bursting with incredible culinary experiences, our challenge was to create a brand that cuts through the clutter while still retaining a delicate French je ne sais quoi. And so, Rue 71 was born.

From naming to branding, packaging and interior design, our fully integrated approach to the new concept is a celebration of modern sentiments with classic undertones.