Provocative, artistic and luxurious – Viceroy Hotels and Resorts is renowned for their original lifestyle experiences in some of the world’s most sought-after destinations. Guided by their promise, ‘Remember to Live’, Viceroy has carved a niche for itself as a leading vibe-led hospitality provider.

We rejuvenated the Viceroy identity, creating a bold new logo, visual language and brand architecture for the brand. This included segmenting the Viceroy Hotel Group portfolio into distinct tiers and designing an eclectic suite of in-room collateral that stays true to Viceroy’s refreshingly irreverent brand values. Our long-time relationship with Viceroy also encompasses the overarching and still-running brand campaign, I Am Viceroy. A powerful declaration, we conceptualised the campaign to bring to life the different personalities of the various Viceroy properties, including creating different films to embody the property’s individuality.