Located in the Rub’ Al Khali, Qasr Al Sarab Desert Resort by Anantara rises like a mirage among the golden dunes. The luxurious and welcoming resort is an exquisite representation of Anantara’s values as well as Arabian hospitality at its finest. In light of the property’s ten-year anniversary in 2019, we were approached to refresh its existing collateral and visual language.

Our creative direction for Qasr Al Sarab Desert Resort by Anantara is firmly rooted in the environment it lives in, woven together in a manner that reflects the resorts signature approach to soulful, progressive luxury. We examined all aspects of the current brand identity, from typography to patterns, colours and textures, to create a cohesive language that is versatile across different mediums, without compromising on authenticity.