As a global hub, Dubai sees a tremendous number of passengers transit through the country and onwards to other destinations. Yet, many of these passengers were unaware of how best explore the city in a short timeframe and several misconceptions about how accessible the city truly is remained.

Following our full-fledged, global campaign conceptualisation and execution for Dubai Stopover, we created an interactive guide for tourists.

By highlighting the different areas of the city and their key sites, along with pertinent information, this user-friendly guide was designed to be easily downloaded onto smartphones and tablets – perfect for visitors who only have a short time in the city and wanted an easy way to search for attractions that would most interest them!