Sharjah World Championship Week is one of the emirate’s anchor event, bringing together the F1 H2O Grand Prix Championship and Aqua Bike race. Beloved by residents and the international sportspeople who flock to compete, the event is akin to a festival for all. To celebrate the Grand Prix’s 20th year, we invited the audience to go full throttle into

thrill, with a dynamic master concept that translated well across both digital and print platforms, including in-situ branding and enticing VIP invitation boxes.