With independent hotels, resorts and residences across 85 countries, Preferred Hotels & Resorts believes in travel. Their distinct collection of properties lends itself to an array of unforgettable vacations – there is quite literally something for everyone.

For this campaign, we drew inspiration from the potent insight that travel has the power to be transformational. No matter our age or where we are on life’s journey, travel is an intensely personal experience. It creates a deep connection between people and place, heralding a change within each one of us that affects how we move forward upon our return home. To celebrate this sentiment, we encouraged audiences, from solo travellers to families, couples and those in their golden years, to ask, ‘Where Next?’

This social media and digital-led campaign in North America, Asia and the Middle East showcased real, human stories that did not focus on the merits of a destination or hotel, but on the very nature of travel and how it affects each of us as humans, motivating our audience to embark on their next journey with Preferred Hotels & Resorts.