B-Route is a street leading hungry taste-buds into the bustling Lebanese capital. Featuring classic Beiruti dishes, the eatery was created to introduce Lebanese food to a contemporary new audience.

In addition to creating the brand identity for the new eatery, we also sought to educate our audience in the many unique aspects of Lebanese culture through a playful visual language. Featuring quirky Beiruti sayings and Arabic words, everything from the packaging to uniforms is a celebration of the city.