Situated in the iconic five-star Al Faisaliah Hotel in Riyadh, La Brasserie is a one-of-a-kind restaurant, café and boulangerie, following a completely rejuvenated culinary philosophy and interiors. Featuring live stations and pan-to-plate dishes, La Brasserie represents a new era of dining in the Kingdom.

To reflect its brand-new outlook and offering, we worked closely with the team in Riyadh to create a luxurious yet welcoming identity for La Brasserie, supported by a strong brand positioning strategy. This new identity reflects the convivial nature of the venue across all collateral, from packaging and signage to digital invitations for the restaurant’s re-launch in December 2019.