Home to the richest horse race in the world, The Meydan Hotel is a well-known name in both social and equestrian circles around the world. The hotel’s diverse service offering, ranging from award-winning restaurants to recreation, not to mention its location in one of Dubai’s fast up and coming neighbourhoods make it poised to become a landmark even out of racing season.

Our work with The Meydan Hotel began with a series of advertising campaigns, ranging from F&B, event-led, room promotions and of course, the Dubai World Cup itself. This soon lay bare the need to refresh the brand as a whole and identify its core values that may be applied uniformly across its various offerings. We conducted a thorough audit of the brand’s existing language to curate its defendable strategic foundation, supported by a new visual language, colour palette and tone of voice.