Located in Avenues at Atlantis, The Palm, Wavehouse is a gastropub meets family rec centre meets grown-up arcade for the fun-loving residents and tourists. Catering to kids, teens and adults alike, this multi-level venue has everything from a bowling alley to a wave machine, from an arcade to a vibrant music offering for after dark.

To launch Wavehouse to the city at large, we celebrated the almost contrasting aspects to the destination to highlight its diverse offering. Bright, bold and fun, the launch campaign formed an integral part of Wavehouse’s identity, and was launched across social media, branding at the venue as well as on lampposts along Palm Jumeirah.