As an international travel hub, tourists often find themselves in Dubai whether their eventual journeys take them East, West, North or South. However, some tourists on a stopover did not venture into the city due to misconceptions about the proximity of different attractions to the airport.

Our brief for this project was to conceptualise and develop an international awareness campaign to showcase the diversity of Dubai’s culinary, entertainment, family-friendly and adventure offerings. Keeping in mind the different segments of the target audience, we created digital deliverables in multiple languages and catering to different demographics, in addition to producing short films for the campaign.