Distinguished by discreet and intimate rooms, vibrant dining venues and leisure experiences, Mariposa in the ultra-trendy Cocobay, Vietnam, is a contemporary lifestyle destination. A transformative space, Mariposa is where guests can breathe free in the open air and enjoy themselves.

As part of our work with Cocobay, we created a holistic brand identity for Mariposa, from naming to operational collateral. Taking cues from the nature of the space, we were inspired by a Mariposa, or butterfly, and the concept of graceful yet vibrant metamorphosis.